Dashboard

The Gravy Dashboard lets you track the following items in a line graph that is updated approximately every half hour;

Reviews – number of customer reviews received
Referrals – total number of sales generated by a Gravy Referral link
Discounts – discounts using coupon codes sent to customers using the Gravy Referrals storefront or checkout pop-up or e-mails. This is calculated by multiplying the sales x the coupon code discount.
Sales – revenue sales total for your store

Sales Pops

Sales Pops are notifications that show in the bottom of the screen when a customer either adds a product to their cart or purchases. They display a product photo to left with rounded pop-up corners.

“Dave Smith from Toronto, Ontario Canada bought/added to cart a Steel Carport 5 days ago”.

You can edit the template as follows (curly brackets show dynamic text);
{PRODUCT PHOTO} “Someone in {city, province/state, country} {bought|added to cart} {product_name}{time} ago”

Reviews

This area displays a summary of the reviews collected from customers via e-mails or sharing of the review link. Information available is;

Customer Name
Rating (out of 5 stars)
Review text details
Review photo if uploaded (optional).
Actions (Edit / Delete)

A review email template is provided and is sent after X hours (days).

The Reviews widget can be automatically displayed at the beginning of the #footer area in your Shopify theme. Options include;
- Online Storefront (footer)
- Order Status Page
- Both
There is also an Embed Code iframe for the Reviews widget, and a link to the reviews form to share with customers via e-mail.
Finally, there is a list of the actual reviews with Customer Name, Review Rating, Review Text and Actions.
You may edit or delete reviews under Actions.

Referrals

Referrals allow you to provide discount coupons to your customers and pay them cash or credit when they successfully refer their friends. You can customize the offer you give them by setting amounts for;

Customer cash back $ amount
Friend discount percentage
Discount coupon code, which you create in Shopify / Settings

Referral Pop-up

Here you will add text and formatting for the pop-up. When a pop-up is displayed on your Online Storefront the visitor must provide an e-mail to view/receive a referral tracking URL. When a pop-up is displayed at checkout at the Order Status Page, their e-mail is already obtained, and so a referral link will be shared.

Note that at the time of the first successful referral sale, an-email will be sent to notify that person. A visitor does not have to be a shop customer to make and earn referral fees. Also, once a visitor clicks the “X” on any pop-up to close it, it will not be shown again to that visitor during that session.

Settings include;

Message – HTML capable text that appears in main pop-up area
Message font size – set font size point value
Message font colour – set Hex code message text colour
Pop-up background colour – set Hex code colour of background
Opacity – set the transparency of the pop-up
Pop-up background image – upload a custom background image
Popup Store Display Settings
- Options: Online Storefront or Order Status Page or Both
Check to make popup live – default is unchecked

E-mails

Customer E-mail
Successful Referral E-mail
Abandoned Cart E-mail
Review E-mail

Upload Logo or Header

Upload a logo or image which will appear in the header section of all customer, referral, abandoned cart and review e-mails.

In each e-mail template, you have the following options;

Check to enable (default is off)
Send after X hours (0 is send immediately)
Subject line – can be dynamically populated with {} fields further below.
Message body – HTML capable
Subject and message areas can be prepopulated with the following dynamically populated fields;
- {DISCOUNT} – % off set in Gravy “Offer Settings” area
- {AMOUNT} – cash back amount set in Gravy “Offer Settings” area
- {COUPONCODE} – Discount coupon code set in Gravy “Offer Settings area (created in Shopify / Discounts area)
- {STORENAME} – store name from Shopify Settings/General area.
- {REFERRAL_LINK} – referral link for tracking customer orders
- {REFERRAL_REVIEWS} – shows a rating up to 5 stars and review
- {REFFERAL_ACCOUNT_URL} – login for managing referrals

The following email triggers are available to be enabled (access varies based on your subscription plan). We use the MailGun.com best in class email delivery.

Payments

Payments to customers show as paid or owed. Information is as follows;

Name of customer owed or paid
Status – paid or unpaid
Amount – value of payment owed for referral
Paypal E-mail – email address
Action – where you can mark as Paid or Unpaid