Many people are interested in dropshipping with e-commerce and Shopify, but don’t know how to actually get started. It can be difficult at first to get that first sale, but there is a process you can follow. Getting a dropship store going can take as little as a few days to a few months. Here are some guidelines to get you started selling as fast as possible.
1. Choose Your Niche
There are lots of resources online on how to do this, but this is very very important so take your time. You will need to look at competition, go to Google Trends, search Amazon Movers and Shakers, Aliexpress.com search hashtags on Facebook to get a read on if your niche is growing. There are many paid services also like ecommhunt.com and others, but my advise is they are not necessary, and are often going to get you started with direct competitors.
But really IMHO, an idea is only as good as its execution, and e-commerce is ALL ABOUT EXECUTION! You can choose a great niche, line up a top-notch local supplier, but you are dead in the water if you make a home-made logo, have bad design, UI, don’t use proper apps etc. See our article on 10 Steps To Get Started with Dropping in 2020.
2. Create A Store
Like Nike said, Just Do It! You will need to create a logo and open a Shopify store. Although I highly recommend Shopify given its excellent reliable hosting and wealth of apps as well as native e-commerce tools (if you are slightly more technology savvy), you may wish to create a hosting account at Dreamhost and install WordPress, then add the WooCommerce plugin. You need to get product listings up and running so that you can show it to other manufacturers to get them to realize you are serious. It is a bit like the chicken and the egg. You need a store to get suppliers, but you need suppliers to have a store. So start with the store and make it look good!
3. Use Apps and Services
You can’t create a store alone, and only on Shopify. You need apps and services to make it work, and yes, you will need to spend some money. Invest $500 on Fiverr or Upwork to get a professional site that is optimized and a professional logo. It is worth it! It is then up to you to choose products images and copy to create listings. You can also outsource this…
You will need to budget $50 to $100 per month on store hosting and apps. Seem like a lot? It’s not, and will pay for itself many times over once you start selling. Shopify’s Community and blog is a GREAT resource to get feedback on your site, and help with what apps to load.
For my high ticket site, here are the apps I use below.
2. WorldwideBrands.com / Salehoo.com – supplier sourcing
3 Looka.com or Fiverr.com – logo creation
4. Fiverr.com or Upwork.com – Shopify template/design/UI testing/optimization
5. Ringcentral – 1800 services, vanity #
2. Gravy Sales & Marketing – sales pops/photo reviews/referrals/e-mails
3. Privy – email newsletter popup
4. Tidio Chat – online chat with custom AI/responses
5. Payment Logos – Shopify app to build trust
6. Paybright – financing in 4 payments, up to $15K
7. Recart – Facebook Messenger/Cart follow-up
Bonus -> Do’s and Don’ts!
- Branding consistent in design/colours throughout site/emails/pops
- High quality photos and videos convert!
- Can a 7 year old navigate your site?
- Cart abandonment email/messenging is easiest recovery!
- Customize Shopify button labels on checkout
- Disclose your shipping timing, location, return policy, about us
- Learn how to use Google Shopping and Facebook Ads
- Use small type and multiple fonts
- Use more than 3 colors (palette) for your theme/layout
- Add more than one email pop-up and one sales pop-up per page
- Give customers costly shipping surprises during checkout